Home
Log In / Register
Home
Log In / Register
Hamburger Menu
Test A: “The Identical Content Test”Test A
Test B: “The 7th Tribe Pattern Recognition Test”Test B

Test A: “The Identical Content Test”

When men and women post exactly the same content on LinkedIn, does it perform the same?

Once you register, you can buddy-up with another LinkedIn user of the opposite gender and run your experiment together. Pop back to enter your results and generate a graph comparing your reach.

Participate in Test A

Test A: How It Works

Step 01

Register to participate in a test. Only your LinkedIn profile link will be visible to potential buddies.

Step 02

If you are a woman or non-binary user, you’ll see a list of men who you can reach out to via LinkedIn.

Step 03

Once connected on LinkedIn as buddies, plan your identical content according to the guidelines.

Step 04

Return here to report the performance of your post after 48 hours of being live.

Test A: Guidelines

  1. Check your buddy is in the same country/region as you.
  2. Try and pick a buddy with roughly the same number of followers and the same account type (free vs paid).
  3. Try and pick a buddy who’s from a similar or related profession to make it easier to write about a shared interest.
  4. Ensure the man in your experiment is comfortable posting the content written by the woman or non-binary user.
  5. Make sure the words and image are exactly the same as your buddy’s. If you wish to use a selfie as your image then of course that will be different.
  6. Don’t post anything else on LinkedIn 24 hrs either side of your test post.
  7. Publish your test post at the same time as your buddy on the same day.
  8. Make sure you both report your data 48 hrs after your test post goes live.

Test A: FAQs

How do I view my test post analytics?

If you don’t see the words “View Analytics” under your Linkedin post, you need to go to your profile page and go to “Analytics”. Then click on “Post Impressions” and view your individual post data.

Why can’t men see women’s profiles to be able to reach out and buddy-up?

We anticipate a lot more women will register than men so we wanted to present the register in a manageable way. We also wanted to limit the risk of bad actors misusing the website and ensure women felt safe using the site.

What if I can’t see any buddy options?

This means no men in your country have registered to take part yet. You could write a Linkedin post to encourage men to participate or talk to a colleague or family member about registering. This site only went live in mid 2026 so we’d anticipate it taking a while to populate the register.

What can our test post be about?

Try to find a buddy who works in a similar or related industry or life stage and write about a topic that is relevant for both of you. The words and image must be identical unless you’re posting a selfie.

I don’t post much on Linkedin so this probably isn’t for me, right?

We only report percentages so it doesn’t matter how many followers you have or how often you use Linkedin. There is likely going to be someone of the opposite gender who mirrors your behaviour on Linkedin – they’re your ideal buddy for this experiment!

Why can’t I see my latest test data?

Test data is only shown here when both participants report their results.

Still have questions? Contact us.

Test B: “The 7th Tribe Pattern Recognition Test”

This test compares how LinkedIn posts actually travel, using observable data rather than opinion.

Once you register, follow The 7th Tribe Pattern Recognition Test instructions on how to analyse your post using ChatGPT by uploading a screenshot of the analytics provided by LinkedIn for that post after an hour and again after a week. Assess whether you’ve been algorithmically contained.

Participate in Test B

Test B: How It Works

Step 01

Publish a post on LinkedIn about a topic that’s important to you.

Step 02

Ask ChatGPT to analyse a screenshot of your analytics for the post using the prompt in the guidelines below.

Step 03

Post the findings from ChatGPT analysis here as a registered user of this site.

Test B: Guidelines

  1. Post your content to LinkedIn and decide what timeframe you wish to use for analysis.
  2. You can use ChatGPT to run a test using a screenshot of your post’s analytics after one week; but to improve analytical confidence, include the data one-hour after posting as an additional screenshot with your prompt.
  3. Make sure your screenshot(s) includes the following metrics directly from LinkedIn: Impressions, Members reached, Profile views from the post, Followers gained from the post, Reactions, Comments, Reposts, Saves, Sends on LinkedIn, Visits to links (if applicable).
  4. Use this exact prompt in ChatGPT so all submissions are assessed consistently (supports both paths):
  5. “I have a following of <insert your follower count>. You are an independent, expert data analyst with deep knowledge of AI-driven content distribution systems on professional social platforms. Using the analytics provided for my LinkedIn post, assess distribution and engagement performance. If both one-hour and one-week data are provided, compare early engagement signals with later reach expansion using members reached as the primary distribution metric and engagement actions as supporting indicators. If only one-week data is provided, assess proportional reach, engagement density, repost effectiveness, and discovery signals (profile views and followers gained) against established LinkedIn benchmarks for accounts of similar follower size. Determine whether distribution appears to have expanded organically or whether reach growth appears slowed or capped relative to engagement. Classify the post into one of the following distribution patterns:
    a) Breakout — rapidly accelerating reach with strong discovery
    b) Sustained growth — steady, organic reach expansion over time
    c) Contained — strong engagement with slowed or capped reach
    d) Suppressed — unusually low reach or stalled distribution inconsistent with benchmarks
    Keep the analysis under 400 words. Base conclusions on observable metrics and proportional benchmarks. Avoid speculation about platform intent.”
  6. Make sure you also include:
    – Post title or short description
    – Subject matter / topic
    – Date published
    – Your follower count at the time of posting
  7. How results should be read:
    Analysis based on one-week data identify distribution patterns, not motive.
    All conclusions are evidence-based and comparative, not accusatory.
    This test is about visibility mechanics, not content judgement. Data, not vibes.
  8. Upload your findings here.

Test B: FAQs

How do I view my test post analytics?

If you don’t see the words “View Analytics” under your post, you need to go to your profile page and go to “Analytics”. Then click on “Post Impressions” and view your individual post data.

Do I need a buddy for Test B (The 7th Tribe Pattern Recognition Test)?

No, it’s a test you can do on your own. Go for it. The two tests are completely separate and you only need a buddy if you want to do Test A.

Does my Linkedin post need to be a certain length or feature anything specific?

No. What you post is completely up to you. It can be just text or include an image or video.

Does it matter when I post?

No.

Can I just repost someone else’s post and run my experiment with that?

Yes. But original content typically performs better than just reposting someone else’s post.

Do I have to use Chat GPT to run the analysis or can I use another LLM?

No, but that’s our preferred option to maintain a common standard.

Still have questions? Contact us.